Photographer

I started out as a stills photographer shooting everything from magazines to global campaigns, specialising in sports, health, fitness, portraits and fashion having agents in London, Los Angeles and Paris. During this time I travelled extensively shooting for clients such as Nike, Reebok, Next, GQ, Esquire, Men’s Health, FHM

I held the position of Director of photography for Men’s Fitness Magazine for 2 years shooting all covers and inside editorial content

Videographer / Director / DoP

It was a natural shift to include moving image to my skill set as a Director and a DoP working on a huge diversity of projects that ranged from being a single operator to a part of a huge crew on large TV commercials.

Copywriter

in 2018 I met the founder of a startup brand called The Ethical Butcher, initially simply as a content provider to make film and photographic content for a crowdfunding campaign and I became fascinated by the process of working within this space on a dynamic disruptor brand that had very strong brand purpose and became ever more involved with aspects of the brand to the point where I was offered equity to be the co-founder.

This involved me doing a lot of research and writing as I ran the social channels before the launch of the brand and wrote extensively about ethics, environment and nutrition

In 2020 everything changed again with lockdown, all other work stopped and I became an employee of the brand as Chief Creative Officer & Co-founder. Within that role I shot all of the product shots for the website, made films with all of our key suppliers and started writing blog posts and journals forging the tone of voice of the brand and learning a huge amount about regenerative agriculture and the food supply system.

Campaigner

I started a campaign called #regenuary which received over a million organic impressions from a single Facebook post in its first year going truly viral and was trending so highly it was even considered for inclusion in the English dictionary. This led to me being invited to be a guest speaker at numerous events ranging from agricultural conferences to future food symposiums and to be a guest on a number of podcasts. I was asked about the campaign and about my experience juggling the communications of a disruptor brand.

In 2021 we started a EIS Crowdfunding raise for the business making a campaign film and other promotional material and we smashed our target with 200% overfunding raising £1.4m

Podcaster

I also started a podcast on the back of #regenuary where I interviewed a wide range of people who are in their own way changing food and farming, ranging from well known celebrities such as Tom Parker Bowles though to some of the farmers who supplied our company.

Creative Director

After 3 years in-house as Creative Director I became increasingly involved in operations having over produced content so I decided to step away from day to day and left the business in April 2023 to consult for other brands.